La Gazette du Bon Ton was created in 1912 by Lucien Vogel and was the source of exclusive French couture fashion, lifestyle and beauty.

An influential magazine for its time, which was unbound and printed on the finest paper that contained elaborate hand-painted fashion plates showcasing the latest designs from the leading couture houses in Paris.

The elegant works of Paquin, Lanvin, Worth and more graced the pages of La Gazette du Bon Ton with many designers featuring their work exclusively in the magazine.  La Gazette du Bon Ton was designed to blur the lines between art, fashion and lifestyle, each exquisite piece featuring models wearing elegant fashion of the 1920's in idealistic narrative settings.